who am i
Hello! I’m Simona, a UX/UI and Digital Designer based in London.
I started in Graphic Design, creating juicy visuals for print and digital media, but like any good designer, I knew it was time for a refurb. The industry evolves, and so did I—leading me to a career in UX/UI Design.
Through my work as an Animation Producer, Graphic Designer, and UX/UI Designer, I’ve discovered what drives me: collaboration, creative problem-solving, and uncovering fundamental challenges through diligent research.
Whether it’s working within constraints to push creative boundaries or designing digital products that are easy on the eye and a joy to interact with, my goal is always the same—to create work that makes people think, damn, I wish I came up with that.
After hours
I’m always keen to learn and grow, both professionally and personally. Outside of work, you’ll often find me figure skating, long boarding, crocheting, exploring the earth, spending time with my two cats and FaceTiming my dog.